Case study

In this section, we discuss real-life examples of the use of artificial intelligence tools in Ukrainian (and other) newsrooms: what they are most often used for, and for which tasks — routine or not so routine. Analysts from the Lviv Media Forum spoke with representatives of six newsrooms and recorded their experiences.

“Claude Knows More About Me and My Team Than I Can Remember Myself”: How Cukr Media Uses AI to Manage Its Team

Claude helps find the right words for delicate conversations and reminds the editor-in-chief of each team member’s unique traits.

“Everything with One Click”: How Hrechka Turns Texts into Songs and Videos

Artificial intelligence transforms texts into videos voiced by a virtual host, letting readers both watch and listen to content. The videos are available on the website and shared across social media.

“Any Report About Shelling or the War ChatGPT Labeled as Manipulation”: How Texty.org.ua Trained AI to Detect Emotionally Charged Content

The Ukrainian outlet has been using artificial intelligence since 2016, not for writing articles, but for research tasks that would be extremely difficult to handle manually.

Rayon.in.ua and Raya: How Artificial Intelligence Optimizes the Workflow of a Hyperlocal Newsroom

The editorial team of the Rayon.in.ua network media created its own AI assistant, Raya, to automate routine tasks and maintain content quality.

How the Tech Media IT Logs Uses AI to Write News and Boost Newsroom Efficiency

Readers of the Macedonian outlet IT Logs spot mistakes made by artificial intelligence in the texts, prompting the editorial team to introduce an additional layer of fact-checking.

AI News Narration: How Channel 24 Taught the News to Speak

Thanks to new technologies, the news on Channel 24’s website can now be not only read but also listened to.

Lviv Media Forum strengthens media, institutions, and public figures capable of fostering healthy public dialogue in Ukraine and beyond. Our goal is an effective and democratic society united by healthy communication.

This platform was created as part of the project “Strengthening Independent Media for a Strong Democratic Ukraine”, implemented by DW Akademie in cooperation with Lviv Media Forum and Ukraine’s public broadcaster Suspilne, is funded by the European Union. The project is also supported by IMS (International Media Support).